Claims Direct Relaunch

by Gill Montia

Story link: Claims Direct Relaunch

Claims Direct, the personal injury claims company that was acquired out of administration by law firm Russell Jones & Walker in 2003, is planning a relaunch.

The company has appointed All Response Media to handle its £5m media planning and buying account in a move that follows last week’s appointment of the Manchester-based agency, Air, which will handle its advertising business.

The relaunch will be supported by a TV campaign, commencing in mid-June, and will be followed by a substantial press and radio campaign.

The company will also increase its legal panel from four law firms to 12 across the UK. The relaunch is backed by extensive consumer research in the light of changes in the legal services sector following the introduction of the Compensation Act.